Posts Tagged ‘Max CPC’

Define Different Bid Goal to Keywords & Websites February 28, 2010 No Comments

If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the [...]

maxCPC Formula Based on Stock Levels June 4, 2009 Comments Off

A new structure for the max CPC, within Integration has been developed. The new structure will allow advertisers to structure bids based on current inventory levels as specified by the data feed.
maxCpc Formulas
Case 1:  Single Step
Receive maxCpc value and return it as is (regardless of the quantity).
Example: maxCpc value = 0.15 return value = 0.15
Case [...]