The client is able to define in the campaign settings the desired tags, goals and charges of the campaign. This allows adCore™ to monitor the campaign performance based on each campaign pre-set goal.

Tag: This field is a free text field which allows “grouping” the campaigns, for example: “Long Tails”, “Generic” or any other kind of grouping.

Goal: These fields direct the client to set the type of goal; this can be CPA, CPC or CMP and the numeric value as well.

Charge: These fields enable the client to set a type of charge (CPA, CPC or CPM) and the numerical value for SCE and Display campaigns. Since these types of campaigns data are imported to adCore™ via the Google Analytics API without the actual cost value, the new field will allow adCore™ to post-add the cost values.

By checking this box, the client is able view the value fields. It is important to note that if the “Display Cost Fields” box is not checked, the cost fields will be hidden including the value fields from the user all together.

The benchmark report in adCore™ has now the option to choose a desired gap for comparing two different dates whereas negative numbers refer to past time intervals and positive to future time intervals. The dates range can be 7, 14 or 30 days.

If a positive gap (+1 or +2) is chosen, choose to send the report and the system will store the benchmark report request and will automatically send it on the 1st day after the benchmark period ended.

This is an example:

New tutorial videos were added to the adCore™ Help Center in order to provide our clients with additional visual support. Take a look at one of our videos:

A new dynamic function has been added to adCore™ providing an increased flexibility for keyword creation and data manipulation. All dynamic functions have to be written with tags, between <> signs.

Here are two examples of the new dynamic functions. To review all the functions please visit the adCore help section.

strLeft (string, length)

Returns the left part of a character string with the specified number of characters.

skuRemoveWnD (string)

Returns the original string (sku) without weights and dimensions (like sizes, colors etc.).

Example:

Agencies can now use an existing job from any client by selecting the Client and then the specific Job to use as a template.

Any direct client can create templates for YSM and adCenter jobs based off of an AdWords job by clicking include AdWords Jobs.

The revamping phase of the adCore reporting module continues to take effect. Within the reporting module there is a new section for Dashboards, meant to provide an upper level view and understanding of the current marketing efforts for clients, accounts and campaigns.

Our new Campaign dashboard contains four intuitive and adjustable graphs for deeper insights into the search engine marketing campaigns.

Graph #1: There are four Y axis options to select from in the default settings, Conversions, Cost per Acquisition, Average Position and Conversion Rate, against a 90 day period on the X axis.

Insights: Understand the top positions for the campaign, by comparing Avg. Position and total conversions or Avg. Position and revenue.

Graph #2: Average Position vs. Cost per Acquisition.

Insights: View clusters to establish the position required to lower your Cost per Acquisition goals.

Graph #3: There are four Y axis options to select from in the default settings, Conversions, Cost per Acquisition, Average Position and Conversion Rate, against the Weekdays on the X axis.

Insights: Find out the days of the week with the lowest CPA or highest conversions, or the days to achieve more conversions at a cheaper CPA.

Graph #4: Distribution of Clicks, Conversions, Cost and Value for search and content.

Insights: Establish return on investments from search compared to the content network.

Take a look and let us know what you think.

Locate adCenter IDs:  To locate the account and campaign IDs for adCenter simply click on the “Get online IDs” within the accounts and campaigns sections under Media.

adCenter™ Reports:  Reports within adCore™ now include adCenter™ data via the adCenter API.

Rounding:  With the rounds action (Data Price >> Round) you can now round up or down.

Example:

Normal – 79.99 –>; 80.00
Down – 79.99 –>; 79.00

New Benchmark Reports:  Users can now utilize the interactive charts to view benchmark data.

adCore™ is currently in the initial phases of revamping our reporting interface. The first task is to explore ways to understand the vast amount of data coming from the various search engines. New reports are now being rolled out within the Activity report and within the Client’s Billing for agencies.

Within the Activity report you can view impressions, clicks, average position, conversions, cost per acquisition, cost, value and value per cost within the new chart.

In the Client’s Billing report Agencies can view summary graphs of the client’s activity during the selected month.

A new structure for the max CPC, within Integration has been developed. The new structure will allow advertisers to structure bids based on current inventory levels as specified by the data feed.

maxCpc Formulas

Case 1:  Single Step

Receive maxCpc value and return it as is (regardless of the quantity).

Example: maxCpc value = 0.15 return value = 0.15

Case 2: Multi Steps

Format: (quantityFrom-quantityTo,maxCpc)

How to: Write in the quantity steps and the corresponding maxCpc value that fits to each step and the formula will return the maxCpc value based on the quantity value.

Example, Quantity steps values + maxCpc formula:  If the product is out of stock the bid should be 0.15, for a quantity of 1-10 it should be 0.50 and for 11 and greater 0.75.

Within the Max CPC section in the integration job (AdWords™ Default Values >> Criteria) we would place the following formula, (-0,0.15)(1-10,0.50)(11-,0.75). If the quantity is 0 the maxCpc will be 0.15 (first step), if the quantity value is 14 the maxCpc value will be 0.75 (last step).