adCore Blog » Update

NEW- Dynamic Parameters Allow Changing Prices, Dates & Other Numeric Values in Ads

admin — Tue, 01 Jun 2010 12:09:00 +0000

Tired of losing quality score by changing prices in ads? Tired of accumulating API points every time a numeric value changes? That’s why Adwords can now accept dynamic parameters in ads and, obviously adCore™ made the necessary adjustments in order to allow the user to enjoy from this new feature when building the campaigns.

NEW – Data Actions Divided by Tabs in Integration Jobs

admin — Sun, 28 Feb 2010 13:08:54 +0000

There are different types of data actions that constitute a job:
Import Actions
Keyword actions
Ads actions
Settings
Export actions
Now the actions are divided by tabs, therefore when creating a job it is easier to understand the architecture and the function of each action.

Tagging Multiple Campaigns

admin — Sun, 28 Feb 2010 09:13:00 +0000

Tagging can help to create groups of campaigns and see different statistics of these groups. In addition to this, adCore™ now added the option to include several tags in the campaigns. This can be applied to every campaign just by separating the tags by commas.

New – Eliminate Duplicate Values in Integration Jobs

admin — Sun, 28 Feb 2010 09:09:54 +0000

By using the Data Criteria >> Filter job action, now users can eliminate duplicate values from the feed.

Using URL at Keyword Level in Integration Jobs

admin — Sun, 28 Feb 2010 09:05:02 +0000

Using the URL at keyword level can be now predefined when creating an integration job. By checking the box in the “Remove Keyword Level URL” option in Default Values >> Criteria, the user can decide at which level to include the URL provided by the feed.

Define Different Bid Goal to Keywords & Websites

admin — Sun, 28 Feb 2010 08:54:07 +0000

If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the goal of the keywords. Just add the word “website” in the Goal Value Ad-Group Factor and the website bid will be different from the keyword bid.

Additional Parameters When Creating Ads in Integration Jobs on adCore™

admin — Mon, 18 Jan 2010 15:12:32 +0000

When creating ads for integration campaigns, adCore™ gives the option to include the url in the ad as a parameter [url]. This is a special benefit for content campaigns because allows to create ads with deep links. Likewise the maximum price can be included by using the parameter [lp]. These parameters allow to create ads with the most specific and detailed info for each product in the XML.