Tagging can help to create groups of campaigns and see different statistics of these groups. In addition to this, adCore™ now added the option to include several tags in the campaigns. This can be applied to every campaign just by separating the tags by commas.

The job reports show the job runs that take place in adCore™. Now the report can be filter by jobs that run automatically and by those run by the user. Just check the box next to the job status and decide the run jobs that you want to see.

The activity report on the adCore™ reporting section is one of the most useful tools for our clients. For this, we included a column for the number of the campaigns in each channel.

By opening campaigns under the new generic “Display” channel, adCore™ can monitor none SEM/SCE campaigns. For this, the advertiser needs to copy and add the adCore™ generated Google Analytics tag from the “Analytics Tag” link on the campaign settings form and add them to the external campaign URL.

Each client will now have an assigned “Manager” (an agency level user). The system will allow filtering clients’ activities, jobs, reports and forms by the client manager.

With the tag filter, the client is able to see reports divided by grouping or to filter information. As well there is the option to choose the distribution network desired (search, content or both), making analytics reporting even more specific for the client’s needs.

The benchmark report in adCore™ has now the option to choose a desired gap for comparing two different dates whereas negative numbers refer to past time intervals and positive to future time intervals. The dates range can be 7, 14 or 30 days.

If a positive gap (+1 or +2) is chosen, choose to send the report and the system will store the benchmark report request and will automatically send it on the 1st day after the benchmark period ended.

This is an example:

The revamping phase of the adCore reporting module continues to take effect. Within the reporting module there is a new section for Dashboards, meant to provide an upper level view and understanding of the current marketing efforts for clients, accounts and campaigns.

Our new Campaign dashboard contains four intuitive and adjustable graphs for deeper insights into the search engine marketing campaigns.

Graph #1: There are four Y axis options to select from in the default settings, Conversions, Cost per Acquisition, Average Position and Conversion Rate, against a 90 day period on the X axis.

Insights: Understand the top positions for the campaign, by comparing Avg. Position and total conversions or Avg. Position and revenue.

Graph #2: Average Position vs. Cost per Acquisition.

Insights: View clusters to establish the position required to lower your Cost per Acquisition goals.

Graph #3: There are four Y axis options to select from in the default settings, Conversions, Cost per Acquisition, Average Position and Conversion Rate, against the Weekdays on the X axis.

Insights: Find out the days of the week with the lowest CPA or highest conversions, or the days to achieve more conversions at a cheaper CPA.

Graph #4: Distribution of Clicks, Conversions, Cost and Value for search and content.

Insights: Establish return on investments from search compared to the content network.

Take a look and let us know what you think.

adCore™ is currently in the initial phases of revamping our reporting interface. The first task is to explore ways to understand the vast amount of data coming from the various search engines. New reports are now being rolled out within the Activity report and within the Client’s Billing for agencies.

Within the Activity report you can view impressions, clicks, average position, conversions, cost per acquisition, cost, value and value per cost within the new chart.

In the Client’s Billing report Agencies can view summary graphs of the client’s activity during the selected month.