Not long ago we announced that the keyword big management job can also support placements. Now adCore™ also included the optimization of categories, and the bid management job works as simple as if was running on bidding keywords!

If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the goal of the keywords. Just add the word “website” in the Goal Value Ad-Group Factor and the website bid will be different from the keyword bid.

The job reports show the job runs that take place in adCore™. Now the report can be filter by jobs that run automatically and by those run by the user. Just check the box next to the job status and decide the run jobs that you want to see.

adCore™ now provides a coherent name to new jobs and schedule tasks. Please note that the name can be changed if desired by the client.

The statistics of a new campaign are the base of the optimization. Our experience tells us that sometimes technical problems can mislead such statistics. For this adCore™ included a new field in the campaign settings: Stats Date. This field allows to establish the date in which the statistics can start to be accumulated, ignoring all data that can wrongly mislead the optimization.

One of the most unique and practical tools of adCore™ is the keyword big management of the maximization jobs. Now this can be applied to content and placement campaigns. It runs on the managed websites, optimizing the bid under the same successful algorithms that work on keywords in the search campaigns.

The new Yahoo! job run will remove paused ad groups, text ads and keywords. Keywords that are removed are those that have been paused through an integration run and are no longer relevant for the campaign.