A new feed mapping feature has been introduced within the system as well as a new structure for the feeds themselves. We are starting to move towards a more generic type of feed where the same feed will be useful within search engines as well as shopping comparison sites and the labels will be directly related to the actual data.

Currently in adCore™ there are two data feed types. The first is full and the second is short, both described below. For each feed there are two sections; Generic Fields and Type Fields.

Example: For a website selling digital cameras Generic Fields will include item_type, id, title, description, link, price, currency_code and item_language. The Type Fields include mpn (product name), collection, brand, color, megapixels etc.

Only the eight Generic Fields described above are required, where all attributes of the item type are either recommended or optional.

New Data Feeds

Full: Used within search engines and shopping comparison engines where more attributes and descriptions can be used for each product.

For search engine campaigns adCore™ will use a section of the total full feed and for shopping comparison sites adCore™ will use the full feed in its entirety.

Specifications for the full feed can be found here within the adCore™ help section. Simply select Full from the Feed Type dropdown menu and the Item Type (e.g. Products:camera).

The full feeds contain required and recommended fields.

Short: Used only for campaigns within search engines.

Specifications for the short feed can be found here within the adCore™ help section. Simply select Short from the Feed Type dropdown menu and the Item Type (e.g. Products:camera).

The short feeds contain required and recommended fields.