When creating ads for integration campaigns, adCore™ gives the option to include the url in the ad as a parameter [url]. This is a special benefit for content campaigns because allows to create ads with deep links. Likewise the maximum price can be included by using the parameter [lp]. These parameters allow to create ads with the most specific and detailed info for each product in the XML.

One of the most unique and practical tools of adCore™ is the keyword big management of the maximization jobs. Now this can be applied to content and placement campaigns. It runs on the managed websites, optimizing the bid under the same successful algorithms that work on keywords in the search campaigns.

adCore™ continuously works on creating the most straightforward tools and the most intuitive menu for our clients. For this, we made some changes in order to facilitate the use:

• YSM does not allow certain characters in the ads. adCore™ is able to explain the user not only when a wrong character is used but also which one is not permitted

• When searching for a word or term within the feedbox, the user can now press enter and the search will be executed

• In integrations job, actions that give the option to edit keywords such as replace, synonyms and other actions are very useful for the user. Now once this keywords are saved, the system will take you back to the job actions without the need to press back.

When creating a job in adCore™ the order of the job actions takes an important role. For this, when a new job action is added it will appear where the cursor is, assuming that the cursor is where logically the job action is expected to be added.

The activity report on the adCore™ reporting section is one of the most useful tools for our clients. For this, we included a column for the number of the campaigns in each channel.

By opening campaigns under the new generic “Display” channel, adCore™ can monitor none SEM/SCE campaigns. For this, the advertiser needs to copy and add the adCore™ generated Google Analytics tag from the “Analytics Tag” link on the campaign settings form and add them to the external campaign URL.

Each client will now have an assigned “Manager” (an agency level user). The system will allow filtering clients’ activities, jobs, reports and forms by the client manager.

With the tag filter, the client is able to see reports divided by grouping or to filter information. As well there is the option to choose the distribution network desired (search, content or both), making analytics reporting even more specific for the client’s needs.

The client is able to define in the campaign settings the desired tags, goals and charges of the campaign. This allows adCore™ to monitor the campaign performance based on each campaign pre-set goal.

Tag: This field is a free text field which allows “grouping” the campaigns, for example: “Long Tails”, “Generic” or any other kind of grouping.

Goal: These fields direct the client to set the type of goal; this can be CPA, CPC or CMP and the numeric value as well.

Charge: These fields enable the client to set a type of charge (CPA, CPC or CPM) and the numerical value for SCE and Display campaigns. Since these types of campaigns data are imported to adCore™ via the Google Analytics API without the actual cost value, the new field will allow adCore™ to post-add the cost values.

By checking this box, the client is able view the value fields. It is important to note that if the “Display Cost Fields” box is not checked, the cost fields will be hidden including the value fields from the user all together.