There are different types of data actions that constitute a job:
Import Actions
Keyword actions
Ads actions
Settings
Export actions
Now the actions are divided by tabs, therefore when creating a job it is easier to understand the architecture and the function of each action.

Tagging can help to create groups of campaigns and see different statistics of these groups. In addition to this, adCore™ now added the option to include several tags in the campaigns. This can be applied to every campaign just by separating the tags by commas.

By using the Data Criteria >> Filter job action, now users can eliminate duplicate values from the feed.

Using the URL at keyword level can be now predefined when creating an integration job. By checking the box in the “Remove Keyword Level URL” option in Default Values >> Criteria, the user can decide at which level to include the URL provided by the feed.

If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the goal of the keywords. Just add the word “website” in the Goal Value Ad-Group Factor and the website bid will be different from the keyword bid.

The job reports show the job runs that take place in adCore™. Now the report can be filter by jobs that run automatically and by those run by the user. Just check the box next to the job status and decide the run jobs that you want to see.

adCore™ now provides a coherent name to new jobs and schedule tasks. Please note that the name can be changed if desired by the client.

The statistics of a new campaign are the base of the optimization. Our experience tells us that sometimes technical problems can mislead such statistics. For this adCore™ included a new field in the campaign settings: Stats Date. This field allows to establish the date in which the statistics can start to be accumulated, ignoring all data that can wrongly mislead the optimization.

When creating ads for integration campaigns, adCore™ gives the option to include the url in the ad as a parameter [url]. This is a special benefit for content campaigns because allows to create ads with deep links. Likewise the maximum price can be included by using the parameter [lp]. These parameters allow to create ads with the most specific and detailed info for each product in the XML.

One of the most unique and practical tools of adCore™ is the keyword big management of the maximization jobs. Now this can be applied to content and placement campaigns. It runs on the managed websites, optimizing the bid under the same successful algorithms that work on keywords in the search campaigns.