We are extremely honored and incredibly excited to bring you the newest version of our adCore™ software. The highly anticipated new version offers countless new features that provide an enhanced, comprehensive and accessible online performance marketing software.

What has changed in Version 4?

New user interface structure and design- adCore™’s updated user interface and design has made the software even easier to navigate and operate.

Monitor Dashboards- The new monitor dashboard organizes all of your adCore™ activity into Master Accounts (for agencies), Accounts (for clients) or Campaigns (for separate campaigns). As well, its visual dashboards rigorously analyze campaign performance by providing activity benchmarks and other evaluation tools.

Optimization Dashboard- The optimization dashboard renders all of your campaigns easy to access and manage by providing advanced optimization tools. It also allows for the implementation of four key optimization algorithms including: Keyword Placement Bouncer, Keyword Placement Bid Management, Ad Group Bid Management and A/B Testing.

Submission Dashboard- The submission dashboard provides three inner tabs including: Feed to Search, Google to Search and Feed to Shopping that make campaign submission easy as ever.

New on-demand help- The new internal on-demand help gives users step-by-step assistance throughout operation of the entire software.

A much more forgiving error handling- Client XML feeds are, due to their complexity, infamous for being error-prone. The adCore™ team has developed a system that issues warnings when XML feeds are improperly formatted.

adCore™ User Forum- The new adCore User Forum allows users to discuss how to best make use of the adCore™ system. In the forum, adCore™ technical members will post improvements, new features and bug fixes on a regular basis, as well as answer unresolved questions. http://groups.google.com/group/adcore-user-forum?pli=1

adCore™ integration jobs have the most useful and creative actions in order to manipulate the feed and create the most straightforward ads and keywords. Among the options, altering the url can be a very practical one. From now the url>>replace job action also supports dynamic system functions allowing the user to use the same ad for several dynamic actions.

Tired of losing quality score by changing prices in ads? Tired of accumulating API points every time a numeric value changes? That’s why Adwords can now accept dynamic parameters in ads and, obviously adCore™ made the necessary adjustments in order to allow the user to enjoy from this new feature when building the campaigns.

Not long ago we announced that the keyword big management job can also support placements. Now adCore™ also included the optimization of categories, and the bid management job works as simple as if was running on bidding keywords!

There are different types of data actions that constitute a job:
Import Actions
Keyword actions
Ads actions
Settings
Export actions
Now the actions are divided by tabs, therefore when creating a job it is easier to understand the architecture and the function of each action.

Tagging can help to create groups of campaigns and see different statistics of these groups. In addition to this, adCore™ now added the option to include several tags in the campaigns. This can be applied to every campaign just by separating the tags by commas.

By using the Data Criteria >> Filter job action, now users can eliminate duplicate values from the feed.

Using the URL at keyword level can be now predefined when creating an integration job. By checking the box in the “Remove Keyword Level URL” option in Default Values >> Criteria, the user can decide at which level to include the URL provided by the feed.

If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the goal of the keywords. Just add the word “website” in the Goal Value Ad-Group Factor and the website bid will be different from the keyword bid.

The job reports show the job runs that take place in adCore™. Now the report can be filter by jobs that run automatically and by those run by the user. Just check the box next to the job status and decide the run jobs that you want to see.